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澳洲留学生市场营销论文定制:创新的销售概念—Innovative marketing concepts

时间:2012-04-18 16:32来源:www.liuxulw.com 作者:澳洲留学生论文代 点击:
留学生论文网专业提供澳洲留学生市场营销论文定制,澳洲留学生企业战略管理论文定制等论文服务。创新的销售概念 - 最安全的方法,但是利润是有限的。什么是邮购营销策略的优点
The Beach Carrier – Sharing’s What is the 澳洲留学生市场营销论文 nature of the product? What are its strengths and weaknesses? Nature – Unique design which fulfill needs for carrying everything to the beach. Strengths – Light-weight, tear-proof and quick-drying. Weaknesses – Easily copy, weak financial background of Ricci.

The Beach Carrier 2. What are the limitations to the assumptions Ricci has made in determining the market potential? What risks do these present? Limitations – No research confirmed Ricci’s assumption of suntan product users are beach goers. Risks – Weather and skin cancer rate would affect the no. of people going to beaches and thus affect sales potential of the product. The Beach Carrier How can Ricci protect her product design? Protection of design – registration of her design as a patent. The Beach Carrier 4. What are the pros and cons of the mail order marketing strategy? What are the pros and cons of alternative distribution methods? Pros – fewer intermediates, dumping is easier. Cons – market penetration is limited. Alternative distribution methods – Retail outlets – better exposure to consumers but require capital, experience and efforts. Licensing – profits related to sales. The Beach Carrier Selling the concept – most secured method however profit is limited. The Beach Carrier 5. What are some of the manufacturing issues Ricci will face? Manufacturing issues – logistics in moving raw materials and finished goods; sourcing of materials (at least 65% of total costs). The Beach Carrier Is the financing sufficient to fund the roll out of the Beach Carrier as planned? Start-up Financing - $30,000 (SBL) less $27,000 (fixed costs) www.liuxuelw.com/aozhoulunwen/ leaving $3,000 only enough for producing 300 units (@$10 per unit). Breakeven Analysis - $111,199 / ($13.99 - $10) is 27,869 or around 28,000 units. Conclusion - $30,000 start-up loan is not sufficient.

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