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戴尔公司的企业背景案例分析

时间:2015-09-06 17:26来源:www.liuxuelw.com 作者:代写paper 点击:
本文是一篇关于戴尔公司的案例分析作业,戴尔公司是世界最大的跨国科技公司之一,本文介绍了该公司的发展历程,面对瞬息万变的外部环境,他们是如何应对的,最后总结了该公司的经验。
戴尔公司的企业背景
 
戴尔公司是世界最大的跨国科技公司之一,生产、销售和支持个人电脑和其他与电脑相关的产品。
 
戴尔作为个人电脑有限公司成立于1984年,启动资金总计1000美元,。它的创始人迈克尔戴尔当时还就读于德克萨斯大学。迈克尔·戴尔刚开始创办他的企业时只有一个简单的观念:将计算机系统直接卖给客户将会是了解他们的需求,提供他们最满意电脑运算解决方案的最好方法。公司的第一个产品是一个自行设计的计算机称为Turbo PC电脑。它与大品牌电脑相比,价钱更便宜一些。 戴尔不是第一家做个人电脑的公司,但却是第一家成功的公司,该公司在第一年交易额达到7300万美元。
 
该公司于1988年更名为戴尔电脑公司。他们在1990年试图通过商店出售电脑但却没有成功,然后他们仍旧将电脑直接卖给客户。1992年戴尔作为世界500家最大的公司之一,登上了《财富》杂志。四年后,戴尔开始通过其网站销售电脑。1999年,戴尔打败康柏电脑公司,成为美国最大的个人电脑销售公司,拥有250亿美元的收入。
 
2003年,公司更名为戴尔股份有限公司。
 
2004年,戴尔试图扩大其销售的产品包括电视机、打印机和数字音频播放器。同年,迈克尔·戴尔辞职,但仍保留董事会主席的职位。凯文•罗林斯成为新任首席执行官。
 
2005年,戴尔被《财富》杂志封为最受尊敬公司之首。
 
2006年,戴尔收购Alienware公司——一个计算机硬件制造商。
 
2007年,首席执行官凯文•罗林斯辞职,迈克尔·戴尔恢复CEO职位。这一年,戴尔与沃尔玛,史泰博,国美合作,帮助它增加新客户和扩大其分销。
 
The corporate Background of Dell Inc
 
Dell Inc. is one of world' largest multinational technology corporation that manufactures sells and supports personal computer and other computer related.
 
Dell was founded as PC's Limited in 1984 by Michael Dell, with a start-up money totaling $1,000, when he was attending the University of Texas. Michael Dell started his business with a simple concept that selling computer systems directly to customer would be the best way to understand their needs and give them the most computing solutions. The first product of the company is a self-designed computer called Turbo PC which had lower prices than major brands. PC's Limited was not a first company to do this but was the first to succeed, grossing $73 million in its first year trading.
 
The company changed its name to Dell Computer Corporation in 1988. They tried to sell computer through stores in1990 but was unsuccessful and they returned to sell directly to customers.
 
Dell was included in Fortune Magazine as one of the world's 500 largest companies in 1992. Four years later, Dell began to sell computer through its website. In 1999, Dell beat Compaq and became the biggest seller PCs in the US with $25 billion in revenue.
 
In 2003, the company's name was changed to Dell Inc.
 
In 2004, Dell tried to expand its sales include televisions, printers and digital audio players. At the same year, Michael Dell resigned and retaining as chairman of the board. Kevin Rollins became new CEO.
 
In 2005, Dell appeared at the first place in the Most Admired Companies of Fortune Magazine.
 
In 2006, Dell bought Alienware - a computer hardware manufacturer.
 
In 2007, Kevin Rollins resigned and Michael Dell resumed as CEO. This same year, Dell had partnership with Wall-mart, Staples and Gome that helped it to reach new customers and extend its distribution.
 
产业概况-Industry overview
 
As we know, computer industry is a highly competitive industry. And this industry is very flexible, technology is changing day by day, companies and organizations have to change to catch up with the speed of technology. If the companies cannot catch up with it, they will be eliminated by their competitors. Here are few names of outstanding companies in the industry:
 
HP started in 1939.
 
IBM joined in computer industry since 1980 but this company had a strong foundation from 1880s.
 
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