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Organisations And People Management Report

时间:2015-08-26 11:55来源:留学生论文网 作者:huiyin 点击:
本文介绍了保洁公司的创立及其发展过程,并通过分析其多种营销策略及其经营方式,总结出需要改进的地方,如明确团队合作、取消低效率的品牌或地区。
宝洁公司是生产多样化产品的公司,它的经营目标是要满足消费者的需求。宝洁公司创始于1911年,以创新为宗旨,每次都生产出不同的产品。每一个产品的生产都会经历三个阶段。第一阶段是创新所需产品;二是继续生产适当数量的现有的成功产品;第三是要进行更多的资本投资,扩大公司。这种三阶段式的生产使宝洁公司大获成功。

宝洁公司是遍布全世界70多个国家拥有156家分公司的跨国公司,它有三个主要的研发中心,第一个中心是在德国,是研发纸制品如'Always'和“帮宝适”等品牌。第二个中心是在布鲁塞尔,该中心主要负责开发洗涤剂。最后的研发坐落在英国中心,负责肥皂和洗发水的开发。

宝洁公司的环境科学部在确保产品的使用安全及环境的保护方面起到了独特的作用。环境安全是一个内部的质量,宝洁公司在每一个产品的每一部分都结合了该理念。宝洁公司致力于生产最佳的产品,不断提供给全世界的消费者最完善的商品。

Procter and Gamble is an organization which produces diverse products, and its ambition is to reach the consumer's demand. P&G began in the 1911,with the theme of innovation by producing every time a different product. For every product they go through three stages. The first stage was to make innovative needed products; the second was to proceed with the successful products with suitable quantities; and the third is to have more investments of capital to enlarge the company. These three stages preserve the success of P&G.

P&G is a multinational corporation with 156 branches in more than 70 countries. There are three main development centers, the first center is in Germany in which paper products like 'Always' and 'Pampers' are developed. The second is in Brussels, used to develop detergents. The last center is situated in the United Kingdom where soap and shampoos are developed.

P&G's environmental science department plays a unique role to ensure that their products are safe to use for the consumer as well as for the environment. Environmental safety is an internal part of the quality that P&G builds into its every product. The Company is committed to produce best quality of products to refine the consumers of whole world.

The company's actual performance could be deduced by looking at its 2009 Annual Report. Its worldwide net earnings for the year 2009 were 13,436 million dollar, which is 13.61% increase over the prior year. It has total assets of $134,833 million and liabilities of $71,451 million. P&G has been paying a dividend for 120 consecutive years since its incorporation in 1890 and has increased its dividend for 54 consecutive years at an annual compound average rate of approximately 9.35%.This is an evidence of how much consumers demand P&G's product and how this initiates the company to develop 300 brands to satisfy five billion consumers all over the world.

Alan G. Lafley became chairman of P&G in 2000, he made it clear that he wanted innovation "across the spectrum"-in how the company invents, markets, manufactures, and distributes its products.

方法——Methods

Data collection methods

We get the data from the documentary analysis of the P&G which come from the website of the P&G. The data is easy accessed in the internet. P&G's annual plans are useful in the research. At the same time, we keep contact to P&G via emails. They give us information on the plan of the company's development.

Issues and challenges

Biases - different comments of P&G in massive aspects, often find data from some organization within the P&G. that circumstances may cause biases, which influence comments to become less objective and even flattery. It is significant to distinguish the information because possibly comments on one aspect could go opposite and cause dilemma.

Detailed resource constraints - it is not difficult to find general information about P&G. However, it was not easy to search details and depth objections. Although, connecting P&G for details may work, yet it cannot be certain that the opinions gained from P&G are 100% objective and real.

Collecting from dispersive information - a majority of resources is dispersive. It means much time consuming and less efficiency. Also some information may mislead ideas to somewhere wrong.

Analysis

Through the analysis of company's annual report, we know the performance of P&G. according to the structure and culture of P&G, we can forecast the development foreground. We evaluate the approaches to management and leadership. We use the view of a manager, trying to give out a better way. We are based on management principles and analysis the existing business model. P&G has a unique pattern in the business management which was widely praised by consumers. (责任编辑:cxj)
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