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留学生论文:印度零售业行业分析

时间:2014-12-22 13:49:58来源: 作者:www.liuxuelw.com 点击:0
本文主要介绍了对印度零售业及其发展过程。文章很全面地介绍了印度零售业的发展趋势,产品类型和品种以及未来发展的目标和方向等内容。

留学生论文:印度零售业行业分析


印度零售业简介

印度的零售业是印度所有产业中最大的产业,占了该国GDP的10%,同时还占了该国将近10%的就业率。印度零售业作为最具活力和快节奏的行业,它和另外几个参与者一起进入市场,但是另外一些参与者并没有尝到过成功的甜头,因为刚刚开始的沉重的资金投资使得他们不得不与其他公司一起保持亏盈平衡,但是同时他们又要互相竞争。逐渐地,印度零售业正在慢慢朝着成为下一个迅速发展的行业的目标发展。

由于消费形式和消费者行为的改变,对零售业总的概念和思想也经历了一个比较大的改变,从而开创了印度购物的革命。现在,现代零售业已经进入印度零售市场,该市场多数是以熙熙攘攘的购物中心的形式来呈现,一般都是多层商场和巨大的购物、娱乐和食物一体的大型商场。

随着服务业越来越多的妇女人口和新的机会正成为印度零售业组织增长的关键因素,在这个行业中,大多数人的工作年龄都在24岁,而且他们都是生活在城市的核心家庭。同时,在零售组织中的增长模式以及印度人口消费上升图也会帮助新的商人进入印度零售业。

印度零售业简介---INTRODUCTION TO INDIAN RETAIL INDUSTRY:-

The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country's GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry.
The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behaviour, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centres, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof.

A large young working population with medium age of 24 years, nuclear families in urban areas, along with increasing working women population and emerging opportunities in the services sector are going to be the key factors in the growth of the organized Retail sector in India. The growth pattern in organized retailing and in the consumption made by the Indian population will follow a rising graph helping the newer businessmen to enter the India Retail Industry.

In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming more favourable and the emerging technologies facilitating operations.

浅谈电子消费品---Brief introduction about consumer electronics:-

Consumer electronics include electronic equipment intended for everyday use. Consumer electronics are most often used in entertainment, communications and office productivity. Some products classed as consumer electronics include personal computers, telephones, MP3 players, audio equipment, televisions, calculators, GPS automotive navigation systems, digital cameras and playback and recording of video media such as DVDs, VHSs or camcorders. Currently, the global consumer electronics industry is mainly dominated by Japanese and South Korean companies.

The CEA (Consumer Electronics Association) estimates 2007 Consumer Electronics sales at 150 billion dollars.

Consumer electronics are manufactured throughout the world, although there is a particularly high concentration of research and development activity in Japan and South Korea. The latest consumer electronics are previewed yearly at the Consumer Electronics Show in Las Vegas, Nevada, at which many industry pioneers speak.

趋势---Trends:-

价格曾经下降---Ever-falling prices


One overriding characteristic of all consumer electronic products is the trend of ever-falling prices. This is driven by gains in manufacturing efficiency and automation, lower labor costs as manufacturing has moved to lower-wage countries, and improvements in semiconductor design. Semiconductor components benefit from Moore's Law, an observed principle which states that, for a given price, semiconductor functionality doubles every two years.