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英国论文提纲格式范文-英国硕士论文提纲-China’s corporate marketing decision-mak

时间:2011-09-30 13:53:25来源: 作者:www.liuxulw.com 点击:0
核心提示:英国论文提纲格式范文-英国硕士论文提纲-China’s corporate marketing decision-making research based on marketing ethics
英国论文提纲格式范文-英国硕士论文提纲,China’s corporate marketing decision-making research based on marketing ethics Abstract Chapter I Introduction 1. Background and significance of the topic 1.1 Background 1.2 Significance 1.3 Research thinking 1.4 Research hypothesis Chapter II Literature review 2.1 Theory of marketing ethics 2.2.1 Marketing ethics of Economics point of view 2.2.2 Marketing ethics of management point of view 2.2.3 Marketing ethics of marketing point of view 2.2.4 Marketing ethics of game theory point of view 2.2 Analysis of traditional marketing ethics theory and its model 2.2.1 Introduce the theory of corporate marketing ethics 2.2.2 Determination model of enterprise marketing ethics Chapter III Methodology 3.1 Research philosophy 3.2 Research framework 3.3 Variable Deconstruction 3.4 Conceptual model 3.5 Process of questionnaire design 3.6 Variable measurement setting 3.7 Methods of data collection and sample size settings Chapter IV Finding and analysis 4.1 The necessities of introducing marketing ethics into corporate marketing decision-making 4.1.1 The theory of stakeholder requires that marketing ethics should be introduced into marketing decision-making. 4.1.2 Marketing ethics is an important criterion for testing the effectiveness of marketing decision-making. 4.1.3 Marketing ethics is the social responsibility that a corporate marketing decision-making must take. 4.2 Analysis on the status quo of lack of marketing ethics in marketing decision-making in Chinese enterprises. 4.2.1 Performance of lack of ethics in China's corporate marketing decision-making 4.2.2 Ethical issues in marketing research 4.2.3 Ethical issues in product strategy 4.2.4 Ethical issues in pricing 4.2.5 Ethical issues in sales promotion 4.3 Analysis of the causes of the lack of ethics in China's corporate marketing decision-making 4.3.1 External factors that cause the lack of ethics in corporate marketing decision-making 4.3.2 Internal factors that cause the lack of ethics in corporate marketing decision-making 4.4 Analysis on the consequences of the lack of ethics in China's corporate marketing decision-making 4.4.1 The living environment of enterprises’ would be deteriorated and form the "bottleneck" of enterprise development. 4.4.2 Damage the interests of consumers’. 4.4.3 Corrupt social values, impede the construction of social and moral system 4.4.4 Waste of resources and ecological environment would be deteriorated Chapter V Recommendation 5. Construction of corporate marketing-oriented decision-making under marketing ethics 5.1 The external environment for the improvement of corporate marketing decision-making 5.1.1 Strengthen an active role of the government / legal factors play in decision-making of marketing ethics 5.1.2 Improve an active role the industry specifications play in decision-making of marketing ethics 5.1.3 Play a positive role of social culture in decision-making of marketing ethics 5.1.4 Play a positive role of consumers’ in decision-making of marketing ethics 5.2 Improve the internal environment of corporate marketing decision-making 5.2.1 Cultivate ethical managers 5.2.2 Highlight and shape the corporate culture of marketing ethics 5.2.3 Infiltrate the conception of marketing ethics in the corporate marketing strategy 5.2.4 Protect the construction of marketing ethics from the organizations and systems 5.2.5 Implement ethics control in marketing decision-making 5.3 Construction of model of marketing decision-making under marketing ethics oriented 5.3.1 Interpret and bring forward the model 5.3.2 The evaluation of marketing ethics of the model http://www.liuxuelw.com/yingguolunwen/yingguolunwengeshi/Chapter VI Conclusion 6.1 The main research conclusion of this dissertation 英国论文提纲格式范文-英国硕士论文提纲6.2 The theoretical contribution of and enlightenment of this dissertation 6.2.1 Theoretical contribution 6.2.2 Practical significance 6.3 Limitations and future research directions References