Portfolio work (Week 8)投资组合的工作（第8周）
 

检查你所选择的公司的起源，并尝试找出它的公司/企业文化的重要方面;确定这些是这些类似的其他主玩家在学习套产业。

 

通用汽车公司的前身是别克汽车公司成立了由大卫·别克在1970年1908年，威廉·杜兰特Ç，美国最大的马车制造商，收购了别克汽车公司并成为该公司的总经理，推出Ç车。为了卖掉这辆车，杜兰特迅速建立了销售网络，并带来了大量的订单。别克汽车公司已经成为主要的汽车制造商在美国于1908年杜兰特想，在汽车行业存在着数以百计的厂商结束的条件，并坚决支持便雅悯其合并的别克，福特，马克斯韦尔布里斯科，奥兹的建议和几大汽车公司。但以失败磋商结束为高电荷福特。同年，杜兰特建立了基于别克汽车公司和奥兹汽车公司，名为通用汽车公司（GM）汽车控股公司。 1909年，通用汽车公司合并，另两个汽车公司，奥克兰汽车公司（现为庞蒂亚克）和凯迪拉克汽车公司。在过去的100年里，通用汽车及其汽车纷纷介入人们的生活世界各地。它通过创新和发展的世纪了，其发展已经远远超出了市场的发源地。Examine the origins of your chosen company and try to identify key aspects of its corporate/company culture; determine if these are these similar to the other main players in your learning set’s industry. Evaluate whether the company has been subject to strategic drift and/or been involved in significant strategic change initiatives. If so, have these been successful?

 

The predecessor of GM is the Buick Motor Company set up by David Buick in 1970. In 1908, William C Durant, the largest U.S. carriage manufacturer, acquired the Buick Motor Company and became general manager of the company with the introduction of C car. To sell this car, Durant quickly founded a distribution network and brought a huge amount of orders. Buick Motor Company has become the primary car producers in the USA in 1908. Durant would like to end the condition that hundreds of manufacturers exist in the automotive industry, and strongly supported the proposal of Benjamin which merged the Buick, Ford, Maxwell Briscoe, Olds and several major car companies. But the consultation ended in failure as the high charge of Ford. In the same year, Durant set up a car holding company based on Buick Motor Company and Olds Motor Company, called General Motors Corporation (GM). In 1909, GM merged two other motor corporation, the Oakland Motor Car Company (now Pontiac) and the Cadillac Motor Company. Over the past 100 years, GM and its cars have involved in people’s life worldwide. It has gone through a century of innovation and development, and its development has far exceeded the market's birthplace.

 

The corporate culture not only restrains the internal behavior of the company, but also guides the leaders and workers. Good corporate culture can unite and inspire business people, enabling them to work toward a common goal (Irani et al. 2004).

The corporate culture of GM has the following content. First, put the customer as centre; second, have the courage to take responsibility and obligation, set and achieve ambitious goals; third, purse excellence enthusiastically; fourth, be confident with the decentralization, persist in pooling the wisdom and efforts of everyone; Fifth, have the ability to develop diverse, global team; sixth, encourage change fervently, regard the change as an opportunity rather than threat; seventh, be dynamic and can encourage others, moving speed is competitive advantage. Compared with the corporate culture of Toyota, the world’s biggest auto company, GM’s corporate culture has several features. The nature of Toyota’s corporate culture is the quality. Toyota emphasizes the high quality and high effectiveness of its products, which is closely related to the Japanese culture (Shinkle & Spencer, 2012). But there are some similarities between the two companies. They both put forward the customer-oriented concept and sincere service first. In addition, they attach importance to the development of the work team, and argue that the suggestion from the employees should be taken into consideration.