Creative Problem Solving Approaches
Creativity in context

1.  Achieving creativity
People
加拿大留学生企业战略管理论文 Acknowledge personal creativity in an organisational context
Review the characteristics of some well known innovators

 Place
Understand organisational factors that foster creativity – culture, climate, structure and resources
Process
Strategies for innovation
Barriers

Sources
‘a kind of dissatisfaction’
Can operate at three main levels

Personal
‘an itch that has to be scratched’
Managerial
Internal dilemmas and conflicts
Managing paradox

Strategic
Response to the external environment
“in innovation as in any other endeavour there is talent, there is ingenuity and there is knowledge.  But when all is said and done what innovation requires is hard, focused, purposeful work”  Drucker

3.  Personal characteristics
Cooper and Hingley – 7 elements of success
Childhood experience – an orphanic existence
Independence – self reliant, solitary, limited social needs
Drive

Belief system – informed by religion, socialism or some wider mission in society
Early responsibility
Charismatic leadership
Communicator
Examples?

4.  The dark side of leadership
‘the brighter the light the longer the shadow’
Opposite sides of the same coin:
strong leadership – bullying
vision – impressive mediocrity?

Reich ‘Entrepreneurship reconsidered’
Heroic figure in US culture
“the entrepreneurial hero and the worker drone personify the mythic vision of how the economic system works …”

Reich’s view of this myth
Big ideas are not as competitive as incrementally improved ones
Migration of process and manufacturing worldwide
Collapse of distinction between drones and workers a good thing (value judgement?)

5.  Critical success factors        Roy & Potter
Good communication with customers
Make innovation a corporate wide task
Match products to market needs
Eliminate technical bugs
Recruit high quality managers
Use in-house skills
Encourage product champions

Market failure
Berger – 6 systemmatic weaknesses:
Outdated strategies
Neglected HR
Failures to co-operate
Technological weaknesses
Government/industry difference
Short time horizons

6.  Conclusions
Creativity is there but we do need to find it
Individuals see themselves as more creative than their organisations
Creativity can www.liuxuelw.com/jianadalunwen/ thrive in a climate of dissatisfaction and dissonance
Is creativity also a kind of belief?