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Asian Restaurant News Aug 2011 亚洲餐厅新闻 2011年8月 Formosa Bento House 宝岛便当楼 Success Story 成功故事 Pairing Wine with Asian Cuisine 配对葡萄酒与亚洲美食 Building a Brand 建立一个品牌 On Food and Business Reflection in the Kitchen 厨房中食物和商业反思 Eric Sun graduated from college with a bachelor’s degree in business administration three years ago. Fresh out of school, he already had an idea about how to begin his career. And even more impressively, he immediately acted upon it by opening Formosa Bento House, a restaurant that offers foodies the chance to try authentic dishes from Taiwan—the homeland of his parents Andy Sun and Tammy Lu. 三年前，埃里克孙大学毕业，拿到工商管理专业学士学位。刚从学校出来，他已经有了如何开始他的职业生涯的想法。而更令人惊叹的是，他立刻采取行动开了一间宝岛便当楼餐厅，让美食家有机会品尝地道的台湾美食，他的父母孙安迪和Tammy路做的台湾美食。 Born in America, Eric would head over to Taiwan during his summer breaks, and in the process discovered the breathtaking dining scene and its amazing diversity. Gradually, he developed a fondness for Taiwan fare, especially the tasty treats available at the night market. 渐渐地，他喜欢上了台湾美食，尤其是夜市上可口的小吃。 His dream to bring Taiwanese cuisine to the US eventually came true when he found out that that foodies were looking for something familiar, yet quite a bit different than what they were used to eating at Chinese restaurants. Eric planned and created his business by focusing on developing a restaurant that offers delicious yet nutritious food at an affordable price. 埃里克计划并发展一家餐厅，专注于提供美味而有营养，价格又实惠的食物。 “When Eric was in college, he dined out often, and was worried about what he was eating in terms of whether it was harmful to his body. Another problem was that the price was often a bit too high for the value,” says Tammy, Eric’s mother. This may explain why he decided to bring the concept of home cooking to the people of Redwood City via Formosa Bento House. “At our home, we use fresh ingredients, and cook in a healthy way. For example, we never add MSG, and our dishes are lightly flavored without extra oil or salt,” Tammy further explains. 这可能就是他决心把在家烹饪的概念通过宝岛便当楼带给红木城的人们。 Before opening the restaurant, Eric really didn’t know what kind of restaurant the locals would like the most. So he scouted out the area, conducted surveys, and tested various ideas, finally deciding to offer bentos. Perfect for fans of Asian cuisine, bentos provide convenience and value to customers who are busy with their work but still want to try some ethnic flavors. 便当不仅为忙碌的顾客提供了方便及价值，而且还可以尝试一些民族特色风味。满足了亚洲美食爱好者的完美情结。 “We really didn’t know where we could go and whether the customers would like it,” Tammy says. Taiwan bento (or Bian Dang) is basically a type of street food commonly sold near bus stations and commercial areas with a high concentration of office workers or travelers on the go. The choices are almost endless, with an almost infinite amount of bento combinations available. Formosa’s versions on the other hand aren’t unlimited but rather focus on the more popular combinations. You can choose a main item, such as fried or grilled pork and chicken, or preserved pork. All items come with steamed rice, a small portion of pickled radish, ground pork, marinated egg, preserved mustard, Taiwanese style cabbage and traditional soup. 所有项目都是蒸米饭，一小点腌萝卜，碎猪肉，腌鸡蛋，榨菜，台湾风味白菜和传统的汤。 Sometimes small can be big, as many people discover when perusing Formosa’s menu. Formosa’s one page menu lists around 50 items, incorporating both Taiwan and Japanese bento boxes. Even without providing a ton of choices, the small restaurant does try to make each dish healthy and tasty. The chicken or pork is marinated with fruit juices which deliver a fruity kick, and enrich the dish with a multi-layered texture of taste without overwhelming taste buds. “We never add any MSG or any baking soda, but instead try to retain the original taste and flavor—thereby http://www.liuxuelw.com/lxnews/ not overburdening people with overly strong seasoning, ” Tammy explains. 塔米解释说：“我们从来没有添加任何味精或小苏打，而是尽量保留了原有的口感和风味，从而人们吃的时候才不会有过重的调料味”。 |
